drop & hook supported this multi-year campaign designed to lead the trucking industry in inclusivity and encourage more women to pursue careers as professional drivers.

The campaign leveraged storytelling, media outreach, and digital marketing, earning national coverage and generating over 1.7 million impressions through paid ads. The She Drives CFI eBook and email campaign nurtured over 1,300 new contacts. By combining brand storytelling with a full-funnel marketing strategy, the campaign successfully increased awareness and positioned CFI as a top employer for women in transportation.

Watch this video from the She Drives CFI campaign.

With #WreathsAcrossAmerica earning 2.7 million views on TikTok before the nonprofit even had a profile, we knew untapped potential existed on the platform. Leveraging insights gained from a social listening audit, drop & hook crafted a comprehensive TikTok rollout strategy aligned with Wreaths Across America's mission and the non-profit's goal to forge new partnerships with transportation companies. After our initial launch, our combined efforts resulted in significant growth, amassing 575 TikTok followers, 53.7K video views, and 2.6K engagements in less than one year. In addition to growing brand awareness, we inspired new drivers to move the mission.

Follow Wreaths Across America on TikTok for more.

At drop & hook, our goal is always to do better than we’ve done before, and that’s exactly what we did when we were tasked with generating an increase in leads for CFI’s driver recruiting team. We identified an opportunity to test Google’s new Performance Max campaign type to expand ad reach and placement opportunities, thus improving performance and meeting CFI’s goals. By harnessing Google’s Performance Max campaign type over traditional Search campaigns alone, we increased impressions by 365K, clicks by 4.47K, decreased our average cost per click by $0.58, and decreased cost per conversion by 56% in one year.

Read more about our work with Google Ads.