Who says that the transportation industry can’t be fun? While some brands and subject matter demand a more professional tone, injecting humor into your content, or even taking a more casual tone with your overall brand, can be a great way to present as more approachable to your audience.
We’ve made it easy for you to do just that, with a roundup of our favorite freight and marketing memes of late. And hey, even if these aren’t quite the right fit for your brand, keep scrolling for guaranteed chuckles.
Wondering how and why you should incorporate memes into your social strategy? Stay tuned for the end of this blog where we’ll cover that, as well as meme pitfalls to avoid.
This recent meme from Truckstop felt extremely relatable to those of us elder millennials here at drop & hook.
The Olympics may be over, but this is still a good reminder: a timely meme that captures what’s going on culturally and currently is almost always a hit.
Another hilarious and well-timed entry from IMC Logistics:
Anthony Miller did a great job including memes like the one below in a recent write up, Logistics Technology has an addiction problem. It acted as a solid way to lighten up an otherwise heavy topic. Read the full piece for more hilarious memes.
The source is unknown for this one, but we’ve seen it circulating and it makes us grin every time we see it.
We’ve gotta hand it to Road Legends for really capturing the spirit of the industry with this one.
This is another industry specific meme from Logistics Studio that we can all really relate to:
Last by certainly not least, here’s an oldie but a goodie from Truckers Logic:
To meme...
We all love a funny meme, and when well executed, a meme can get more than just a laugh. Think about it: when something not only stops your scroll but also gets a giggle out of you, you’re so much more likely to remember that brand; the same goes for customers viewing your content. Leaving that kind of indelible mark on your customers can increase engagement resulting in more organic exposure and visibility.
And while we don’t advise jumping on every trendy meme bandwagon, choosing to tap in to a cultural trend that makes sense for your brand can not only position you as a brand that’s timely and in-the-know, but it can also broaden your audience by appealing to a younger demographic.
Furthermore, we can all relate to the sense of community that comes from being a part of a particular moment in time. We challenge you to share a meme that not only gets a laugh but also stirs conversation and camaraderie.
...or not to meme
As with so many things, you should never employ a marketing or social media tactic that doesn’t feel authentic. This is especially true with memes. If a meme doesn’t align with your brand voice, it’s probably best to pass on sharing it.
Your target audience is another important consideration. If you’re aiming to target executive leadership or a higher level audience, memes may not be the best way to meet that particular goal.
Also, if your current strategy is narrow, with a goal such as lead generation or sales versus something like brand awareness, you also may want to stick with more actionable objectives and content.
Looking for guidance on how to add some lightness to your posting schedule or overall strategy? We’re here to help! Learn more about what we offer and get in touch.