Unlocking the Benefits of Low-Competition Keywords in Sustainable Logistics Advertising

Sustainability in logistics isn’t just a trend—it’s quickly becoming an expectation among shippers and customers alike. If you’re not visible in this space, you may be missing out on a competitive edge. Whether you’re at an industry conference, scrolling on LinkedIn, or catching up on newsletters, chances are you’re hearing about the initiatives logistics providers are putting in place for a green future. If your company is just beginning down the road to sustainability or starting to think about ways to promote these solutions, you might be wondering what shippers are interested in and searching for.

We’re going to answer that question for you! We’ve taken a deep dive into the keywords, search volume, and competition for supply chain and logistics sustainability. Keep reading to find out how users are searching, what they’re looking for, and the next steps you can take to leverage the current advertising landscape.

Keyword Research Findings: Educational Intent & Low Competition

Search volume for keywords about sustainable supply chain solutions is wide-ranging, with keywords like “sustainability in supply chains” receiving an average monthly search volume of 1,000, “green supply chain” at 210, and “sustainable logistics companies” at 20. Keyword options are ultimately endless, but we do see that more transactional keywords indicating somebody is closer to making a conversion have lower search volume than those indicating a user is still in the research stages. Here are a few more examples:

Although search volume for keywords with higher intent is lower, advertisers shouldn’t be discouraged. Across the board, keywords relating to sustainability in transportation and logistics have low competition, with few outliers making it into the medium or high competition range. This is great news! A low competition indicates that fewer websites are currently trying to rank for these keywords, meaning that it will be easier to earn those top spots on the search results page.

So, what does this mean for advertisers interested in marketing their sustainability solutions? Now is a great time to get started! Joining when competition is low gives you a great opportunity to rank for keywords with higher search volume and begin building a list of lower search volume long-tail keywords.

The Business Case for Launching a Campaign

You might wonder, “If users aren’t ready to buy, why advertise to them?” This is a great question, and here’s the answer: brand visibility at the research phase can pay dividends later. For instance, a user searching for "sustainability and logistics" today may remember your brand when they’re ready to look for "sustainable supply chain solutions."

Here’s why now is the ideal time to launch a campaign:

• Cost Efficiency with Low Competition: By entering the auction with lower competition, you can build brand awareness, learn what resonates with your audience, and establish your ad framework—all at a fraction of the cost compared to a highly competitive market.
• Position Yourself as a Market Leader: Gaining visibility now helps your brand become synonymous with sustainable logistics, ensuring you’re the go-to choice when demand intensifies. Early engagement positions you as a trusted option in this expanding market.
• Capture Ready-to-Convert Users: While many users are still researching, some are actively searching for solutions. By advertising now, you increase your odds of being the first company they encounter, maximizing your chances of conversion.

What You Can Do Next

With interest in sustainable logistics growing, there’s no better time to capitalize on the low-competition, high-opportunity keywords in this space. Here are three steps to get started:

• Focus on High-Volume, Low-Competition Keywords

Begin with keywords that have a high search volume and low competition, such as "green logistics" or "sustainable supply chain." These terms help increase brand visibility and bring awareness-stage users to your site while the competitive landscape is still favorable.

• Create Educational Ad Copy to Build Trust

Craft your ad copy to educate rather than sell immediately. Highlight your commitment to sustainable practices, certifications, or eco-friendly services. By positioning yourself as a knowledgeable resource, you’ll stay top of mind when users move toward making a purchasing decision.

• Set Up Remarketing Campaigns for Research-Phase Users

Since many users are in the research phase, remarketing can help you stay connected as they progress through their decision journey. Targeting users who have shown initial interest in sustainability-related topics can increase your chance of conversion once they are ready to commit to a service provider.

Ready to Lead in Sustainable Logistics?

Sustainable logistics is a rapidly evolving field, and companies that build a strong presence early will have a head start as demand grows. At Drop & Hook, we specialize in digital advertising tailored to the unique needs of logistics providers. Whether you’re ready to start your first Google Ads campaign or looking to optimize for long-term growth, we’re here to help you every step of the way.

Ready to elevate your brand in sustainable logistics?

Contact us today to discuss how Google Ads can boost your reach and position your company as a leader in eco-friendly supply chains!