Transportation and logistics marketers are busy keeping up with the ebbs and flows of our industry. We get it. But in today’s fast-paced world, we need to find ways to grab the attention of our target audience. Adding video to your social media strategy is no longer a new trend, it’s an essential way to connect with your audience. 85% of social media users want brands to create more video content, which means that us digital marketers need to step up.
Whether you’re recruiting truck drivers on Instagram or sharing thought leadership on LinkedIn, video can be a useful content type to get your message across. According to SproutSocial, half of social media users prefer video over other content types. If you aren’t one of the 54% of marketers who believe that video is the most valuable type of content, check out HubSpot’s video marketing statistics that are sure to prove the value of video before learning how you can add more video to your company’s social media calendar below.
It’s time to make video an important part of your digital marketing strategy. Here’s how you add more video to your social media strategy without overfilling your plate:
- Analyze your competitors. Conduct a basic competitor analysis to see what videos your competitors are sharing and what might work or not work for your brand. What platforms are they posting on? What’s earning heavy engagement? Are there any common themes among your competitors? Use this analysis to start your own video strategy.
- Create your video strategy. Identify and document any tools that you might need, best practices, cadences, themes, and people who you might want to feature on video. Are you going to reach job seekers on TikTok or industry execs on LinkedIn? Consider your target audience for each platform.
Insider tip from drop & hook:
Don’t overthink it! If you’re creating short-form video content for TikTok or Instagram Reels, all you really need is a plan, an iPhone, and your Instagram account. Upgrade your video strategy with tools like Canva. View current TikTok trends that you can utilize for your short-form video on LaterBlog, which is updated with current trends on a weekly basis.
- Batch record content. Schedule a day to record video content in bulk. To make this time as productive as possible, come up with a shot list, scripts, and any needs that you need to make your videos happen. Share this list with your team in advance. Not sure where to start? drop & hook client IMC Companies shares day in the life Instagram Reels to highlight their employees that earn great engagement.
- Share video without getting in front of the camera. Luckily, you can come up with engaging videos without putting yourself or staff members on camera. Think of a business service, job position, employee, or company value that you want to highlight. Find video clips or animations on Canva, Animoto, or Biteable to make your video come alive.
- Don’t forget about short-form content. Did you know that Instagram Reels earn 22% more engagement than regular Instagram video posts? If you’re already creating long-form video content, think of ways that you can shoot content for short-form video on Reels and TikTok. Here’s an example of an Instagram Reel. In this Reel, we used clips from larger video productions to join in on a trend that accounted for 40% of our client’s Instagram impressions for the month.
Need some inspiration to get started? Check out some of our favorite accounts:
- IMC Companies Instagram (drop & hook client)
- Core-Mark Instagram (drop & hook client)
- Pilot Flying J TikTok
- UPS TikTok
If you need help getting started, contact us today.